Last night Javier Hernandez (creator of EL MUERTO, MAN-SWAMP and WEAPON TEX-MEX) invited me on his JAVILAND podcast to discuss my Thoughts on Digital Comics and File Sharing post I wrote back on September 5th. We chatted for an hour and a half and you can listen to it all here:
One point I should have made more clear regarding the hypothetical t-shirt bootleg situation is that if someone were to make unauthorized Spy Guy merchandise, one positive way to look at the situation is that this bootlegger is testing the market for me. If they are able to successfully sell unauthorized merchandise, just think of how successful I could be marketing AUTHORIZED merchandise to that same market! It’s the law of supply and demand. If people want something, they’re going to find a way to get it. So why not market to that audience, give it to them and profit? And don’t forget, as owner of the copyright and trademark, I have the legal high ground if I were ever decide to exercise my power and go after them.
Another point I just thought of regarding digital comics: Resolution. We’ve all heard stories about artists who create their comic for the internet and save the files in a low resolution that makes printing them at high quality impossible. That’s something to think about when offering an online version of your work. It helps to deter counterfeit editions being mass produced. And because you hold the original high resolution version, that allows you to control the high quality reproduction in the physical world.
The last point is to make sure that you always offer a way for the reader (in cyberspace or meatspace) to link back to you so that your current work is always acting as an advertisement for your future work.
Hey! Here is a photo of Javier Hernandez with the Kitchen Brothers from WonderCon 2010!