Ultraist Studios Blog Journal thoughts, musings and other rambling…

September 10, 2010

MANTRA 47

Filed under: Mantra — M Kitchen @ 8:49 am

Seth Godin quote:

“The interesting question is: what about the world as it is would have to change for your idea to be important?

In the case of Readers Digest, the key thing that changed was the makeup of who was reading magazines. Most of the people (and it was a lot of people) who subscribed to the Digest didn’t read other magazines. And so comparing to other magazines made no sense, except to say, “this is so different from other magazines, the only way you’re going to succeed is by selling it to millions of people who don’t read those magazines.” And Starbucks had no chance if they were going to focus on the sort of person who bought coffee at Dunkin Donuts or a diner, and the iPad couldn’t possibly succeed if people were content to use computers the way they were already using them.

Keep that in mind the next time a gatekeeper or successful tastemaker explains why you’re going to fail.” *

July 19, 2010

MANTRA 46

Filed under: Mantra — M Kitchen @ 9:06 am

Seth Godin quote:

Self marketing might be the most important kind

What story do you tell yourself about yourself?

I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed.

But what about the story you tell yourself?

Do you have an elevator pitch that reminds you that you’re a struggling fraud, certain to be caught and destined to fail? Are you marketing a perspective and an attitude of generosity? When you talk to yourself, what do you say? Is anyone listening?

You’ve learned through experience that frequency works. That minds can be changed. That powerful stories have impact.

I guess, then, the challenge is to use those very same tools on yourself.” *

June 28, 2010

MANTRA 45

Filed under: Mantra — M Kitchen @ 10:42 am

Oscar Wilde quote:

“If you want to tell people the truth, make them laugh, otherwise they’ll kill you.” *

June 23, 2010

MANTRA 44

Filed under: Mantra — M Kitchen @ 12:26 pm

Hugh MacLeod quote:

“The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will give the work far more power than the work’s objective merits ever will.” *

June 5, 2010

MANTRA 43

Filed under: Mantra — M Kitchen @ 6:55 pm

Seth Godin quote:

“There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to get better is just too high.” *

May 28, 2010

MANTRA 42

Filed under: Mantra — M Kitchen @ 8:39 am

Dave Sim quote:

“Drawing comics is the Great White Shark of devouring time.” *

May 24, 2010

MANTRA 41

Filed under: Mantra — M Kitchen @ 1:53 pm

Rolf Potts quote:

“Start to see time as your truest form of wealth.” *

February 2, 2010

MANTRA 40

Filed under: Mantra — M Kitchen @ 11:11 am

Matt Jones quote:

“Get excited and make things!” *

February 1, 2010

MANTRA 39

Filed under: Mantra — M Kitchen @ 10:56 am

Seth Godin quote:

“If your organization requires success before commitment, it will never have either.  Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time.  Long enough that the critics realize that you’re going to get there one way or another… so they follow.” *

January 12, 2010

MANTRA 38

Filed under: Mantra — M Kitchen @ 12:55 pm

Neil Gaiman quote:

“So far I’ve not yet gotten to the point where I’ve ever written anything, in the last twenty something years, for money. And that’s only because the very very first book I did, published in October 1984, a biography of Duran Duran, was done entirely for money. And I was very young and very hungry and it bought me an electric typewriter… umm, which sort of dates it. And at the end of it, it came out, and I looked at this book, and I thought; you know, I spent five months of my life working on this book, and I don’t want to read it. I’ve actually written a book I wouldn’t have wanted to read. And I thought – and THEN immediately after it came out and was an ENORMOUS SUCCESS, the publisher went bankrupt, like, within two weeks, and that was that. So, I’ve only ever had my initial advance, and I thought; right, that was an interesting lesson; you do stuff just for the money, you don’t even necessarily get the money, and then you don’t have anything, cause you don’t have a book to be proud of. And it was a really good lesson. So, from that point on I’ve always done stuff that I enjoyed and always done stuff that I thought would be fun, and always done stuff that I wanted to read.” *

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