Just noticed this post over at Warren Ellis’s digital stomping ground:
http://www.warrenellis.com/?p=13002
Wow. If this is DC’s strategy (that hypothetical lost fan base is older, has credit cards and disposable income, and an internet connection that can bring the DC Comics section of a notional comics store right to their desks. That, in fact, digital comics services will do the work of those eight thousand stores that don’t exist anymore) I have a hunch it will totally flop.
Why? Because comic books should be targeting young readers. Ages seven to sixteen. If you make that demographic care about the medium and care about your funny books, then they could become life long readers. Everyone who left comics in the 90’s are gone. Some might come back, but I wouldn’t count on it. The next generation is where it’s at!
I DO like the fact that DC is stirring things up, but it DOES bother me that much of the “reboot” element of it seems to be more about the Shuster lawsuit regarding the Superman copyright.
http://www.variety.com/article/VR1118037679?refCatId=13
All that said, I’d rather read some good independent comics, where the creator’s actually care about the stories they’re crafting.
